Straight Through Crew
Poster design and advertising campaign for a UK indie film.
Role:
Graphic Designer &
Art Director
Deliverables:
Visual Direction, Poster Design, Graphic Design
Clients:
Blackmath Studio
Tools Used:
Adobe Photoshop,
Illustrator, Figma
Poster design and advertising campaign for Straight Through Crew, a UK indie film with a psychedelic, social realist aesthetic. The original version existed but pushed the characters to the margins, so the composition was completely redesigned to bring them forward. The project involved developing multiple format variants, vertical and horizontal, pushing the visual identity toward something bolder and more dreamlike. The posters were distributed across Amazon Prime Video, Rotten Tomatoes and Letterboxd.
Moodboard
Visual references gathered early to fix the palette, the mood and the cinematic tone before any artwork started.
Vertical Key Art & Character Variants
The final vertical key art, built around a character-focused approach. The layout was developed in two twin variants, letting the campaign spotlight different lead characters while keeping a unified visual identity and composition. Used as the film's official key art across its promotional campaign. IMDb ↗ Letterboxd ↗
Marketing Banners & Campaign Rollout
Horizontal banners adapted for digital advertising and display networks. Like the key art, they rotate the focus across different characters, so the same campaign can lead with whichever one suits the placement. Ran live in the film's advertising campaign, across display networks and digital channels.
Digital Distribution & Streaming Presence
The official key art and marketing materials as they appear on Amazon Prime Video, Letterboxd, IMDb and Rotten Tomatoes.
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