Starbridge
Matchday and milestone graphics for an agency with players spread across four leagues.
Role:
Graphic Designer,
Art Director
Deliverables:
Matchday Design, Social Media Design, Template System
Clients:
Starbridge
Tools Used:
Adobe Photoshop,
Illustrator, Figma
Starbridge has players scattered across Serie A, Serie B, Serie C and the Hungarian league, which means goals land at odd hours and the graphic has to be out before the moment passes. The answer was a template built around one number or one word, filled with a photomanipulated shot of the player, that takes ten minutes to turn around and still looks like the rest of the feed. Crests and colours change every time; the typography and the grain don't.
Signings & Debuts
Welcomes and debuts share one layout: name in a serif italic over the event in heavy condensed caps, the player cut out against his new club's colours. Brancato was seventeen when he joined Juventus, Ilić debuted against Roma, Pecorino in Serie B. Same frame for all three, because the agency treats them the same way.
Match Moments
Goals and assists, out within minutes of the whistle. One word or one number does the talking, sized big enough to read while scrolling: GOAL, a yellow 2 for Ilić's two assists against Monza, FIRST GOAL for Boufandar. Galántai scored in consecutive matches against the same opponent, which was worth a wider format and both celebrations side by side.
Stories & Recurring Formats
The 9:16 side of the feed: matchday previews with kick-off time and venue, national team call-ups, birthdays. Stories are where the roster gets covered evenly, since they carry no expectation of a result and can go out for anyone, in any week.
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