Letsgoski Official Merch
Official Merchandise & Apparel Design
Role:
Graphic Designer &
Art Director
Deliverables:
Merch Design, Mockup Design, Logo Design
Clients:
Novo Esports
Tools Used:
Adobe Photoshop,
Illustrator, Figma
A vibrant streetwear and apparel collection designed for the prominent Italian content creator Marinoski. Built to celebrate one of the most viral catchphrases in the Italian gaming community, the design translates internet culture into a physical, high-impact lifestyle brand. Every asset was developed to bridge the gap between esports fashion and creator merchandise, offering the community clean, production-ready garments that capture the energy of the stream.
Final Apparel Collection & Custom Logotype
The definitive showcase of the Letsgoski merchandise line, featuring custom-designed t-shirts and headwear. This section highlights the final production-ready layouts, combining a bespoke logotype designed from scratch with carefully structured typographic systems tailored for modern streetwear. Produced and released as a full collection, backed by a marketing and influencer campaign, with strong sales across the line. Shop ↗
Logo Exploration: Metal & Street Aesthetics
Early concept designs and rough drafts tracking the evolution of the brand identity. The creative process focused on merging raw, aggressive heavy metal typography with sharp streetwear elements, exploring various weight and texture variants to capture the energetic essence of the community.
Back Graphic Concept Design
A specialized layout study developed for an alternative back-print design. This concept explores large-scale graphic composition and visual hierarchy on the reverse of the garments, designed to deliver a powerful, high-impact look from every angle.
Like what you see? Get in touch ↗