Letsgoski Official Merch
Official Merchandise & Apparel Design
Role:
Graphic Designer &
Art Director
Deliverables:
Merch Design, Mockup Design, Logo Design
Clients:
Novo Esports
Tools Used:
Adobe Photoshop,
Illustrator, Figma
A streetwear and apparel collection for the Italian content creator Marinoski, built around one of the catchphrases his audience already repeats back to him. The job was getting that from a stream onto something people would actually wear, which meant production-ready garments rather than mockups: t-shirts and headwear that hold up next to regular streetwear instead of reading as merch.
Final Apparel Collection & Custom Logotype
The finished line: t-shirts and headwear, in the layouts that went to production. The logotype was drawn from scratch and everything else is built on it. Produced and released as a full collection with a marketing and influencer campaign behind it, and it sold well across the line. Shop ↗
Logo Exploration: Metal & Street Aesthetics
Early concepts and rough drafts, showing how the identity got to where it landed. The work was mostly about pushing raw heavy metal typography against sharper streetwear shapes, trying different weights and textures until the two stopped fighting each other.
Back Graphic Concept Design
A layout study for an alternative back print. The back of a garment gives you more room than the front and no logo to work around, so this one tests how large the composition can go before the hierarchy stops holding.
Like what you see? Get in touch ↗